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![Brand Archetypes: The Definitive Guide [36 Examples]](https://iconicfox.com.au/wp-content/uploads/2018/05/iconic-fox-atchetypes-hero-1.jpg "Brand Archetypes: The Definitive Guide [36 Examples]")
Brand Archetypes: The Definitive Guide [36 Examples]
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Figure 2 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar
